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Leading integrated customer strategies, cross-functional teams, and building brands that resonate, define, and endure.

Ecomm & Retail

From an ecommerce startup to a national family of brands, 10+ years in specialty retail across 3 websites and 160+ brick-and-mortar locations.

Brand & Content

Brand leadership and content strategy that grew a YouTube channel to 1M+ subs and an editorial site to 10M+ annual views.

App Management

Product integration strategy and growth marketing execution for the world’s most advanced motorcycle ride tracking app with 1M+ downloads.

Customer Loyalty

Ownership of a nine-figure member demand loyalty program with P&L oversight, board-level reporting, and leadership of a nationwide sales team.

Work Details

  • Company: Wise

    Dates: July 2024 - September 2025

    • Developed onboarding and engagement frameworks across B2C/B2B markets in North & Latin America that increase adoption of new platform features and reduce time-to-value for customers

    • Lifted long-term user retention/brand loyalty with strategic cohort segmentation and individualized experiences based on a user’s job(s) to be done

    • Designed and delivered upon an engagement strategy for increasing customer LTV that out-performed the next-best Wise region by 177% in H12025

  • Company: Comoto Holdings, Inc.

    Dates: Dec 2021 - July 2024

    • Led rebrand and operational turnaround of a national loyalty program that increased membership renewals by 92% and weekly sales by 146%, resulting in seven-figures of weekly member demand and six-figures in weekly revenue from

    • Created an encompassing customer-focused strategy through renewed service, shipping, and a dedicated tech roadmap that improved loyalty NPS by 450%

    • Oversaw M&A integration for the REVER Moto app into COMOTO’s portfolio of brands, resulting in a 72% increase in subscription sales and a 91% increase in MAUs

    • Developed product vision and KPI goals for expert teams of marketers, developers, product managers, and UX/UI professionals in pursuit of company objectives

  • Company: Comoto Holdings, Inc.

    Dates: Nov 2020 - Dec 2021

    • Developed a content roadmap that fueled YouTube watch time to 5M+ hours annually

    • Led go-to-market strategy of the Highside/Lowside podcast and exceeded 50K downloads/month

    • Created capacity and project standards for content marketing operations with Agile process management that allowed for productions to scale efficiently

  • Company: RevZilla

    Dates: Aug 2018 - Nov 2020

    • Owned the RevZilla YouTube channel launch strategy and grew subs by over 362K

    • Managed PT and FT writers in the creation of stories, assets, and SEO organic growth initiatives

    • Launched the Highside/Lowside motorcycle podcast and exceeded 10K downloads/episode

  • Company: RevZilla

    Dates: Aug 2016 - Aug 2018

    • Created a YouTube release strategy that led to 80M views and 274K new subscribers

    • Led project management for multi-channel, multi-disciplinary marketing campaigns

  • Company: RevZilla

    Dates: July 2014 - Aug 2016

    • Wrote ~500K words of marketing copy for YouTube, blog posts, and ecommerce SEO

    • Developed a system of blog requests, tracking, and management of contributor assets

Full Resume
Work Samples