Ecomm & Retail
Founded in 2016, COMOTO Holdings was formed when RevZilla and Cycle Gear merged under the Prospect Hill private equity firm. In the years since, COMOTO has expanded to include J&P Cycles, the REVER moto app, and added RevZilla’s editorial wing, Common Tread, to the masthead.
With 1.5M+ customers across three web properties and 160+ brick-and-mortar stores throughout the United States, COMOTO stands as the nation’s largest aftermarket retailer serving motorcycle enthusiasts.
Throughout my years at COMOTO, the scope of my roles expanded from Manager of Content Strategy when the companies merged, to the Director of Loyalty & User Engagement by the time I left the company as a member of the Senior Leadership Team. My responsibilities included strategic integration of the REVER app and user base into the COMOTO ecosystem, oversight of a multi-million subscriber CRM program, and ownership of the RPM loyalty program driving nine-figures in customer demand with seven-figures of ARR in membership fees.
Work sample
Content Marketing and Lead Gen Campaign
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To continue growth post-acquisitions, COMOTO needed to generate new leads at a lower CAC than we were getting through paid channels alone. Running a sweepstakes was a way to generate excitement around the launch of a new motorcycle, build goodwill in the riding community, fill a slate of new content, and launch a high-performing lead generation opportunity.
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Develop, lead, and create a repeatable process around the company’s first major sweepstakes. Project manage a marketing roadmap that would maximize new-user sign ups.
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Our team was responsible for almost every facet of the campaign. From sourcing the bike, to the production of the marketing content and creation of the sign up form in accordance with our Ts&Cs. We delivered a multi-tier content strategy that built excitement with sweepstakes teasers (1)(2), then a full bike review, along with editorial articles (3)(4)(5) and various social media posts across IG and FB.
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119K contest sign ups, ~20% of which were net new users, 500K+ video views and 900+ video comments.