About

As a marketing, tech, and brand leader with over a decade of experience at the intersection of digital strategy, content innovation, project management, and customer engagement, I’ve consistently translated big-picture vision into scalable, high-impact execution. From my time as an early employee at a startup that grew into a national family of brands, to my experience leading NorthAm and LatAm retention strategy at a global FinTech company, I understand what it takes to implement integrated campaigns, manage cross-functional teams, and establish a brand voice that resonates, defines, and endures.

Research interests / Areas of expertise:

  • Brand strategy

  • Project management

  • Audience acquisition and lead generation

  • User engagement

  • Customer loyalty and retention

When I’m not working:

You’ll likely find me at the gym, somewhere in the outdoors (ideally on a mountain), riding a motorcycle, trying a new recipe, or geeking out on something tech-related.

I’m also entirely too interested in Air Jordan 1’s.

Work Details

  • Company: Wise

    Dates: July 2024 - Present

    • Build user engagement operations in B2C/B2B markets within the NorthAm and LatAm territories

    • Amplify incremental contribution margin through user journey modeling, maximizing lead conversions, and increasing platform feature adoption

    • Galvanize long-term user retention/brand loyalty with strategic cohort segmentation and individualized experiences based on a user’s job(s) to be done

    • Research, develop, and continually innovate marketing plans from initial proposal through collateral creation, distribution, and long-term campaign reporting

  • Company: COMOTO Holdings

    Dates: Dec 2021 - July 2024

    • Owned a customer loyalty program that drove six-figures per week in membership sales and seven-figures per week in membership demand

    • Lifted weekly membership renewals by 92%, weekly membership sales by 146%, and weekly total net subscribers by 440%

    • Led customer service, shipping, and tech roadmap initiatives that improved loyalty NPS by 450%

    • Oversaw marketing for the REVER Moto app that increased sales by 72% and MAUs by 91%

    • Developed product vision and KPI goals for expert teams of marketers, developers, product managers, and UX/UI professionals in pursuit of company objectives

  • Company: COMOTO Holdings

    Dates: Nov 2020 - Dec 2021

    • Created distribution strategy of branded content over video, editorial, and organic social channels

    • Developed a content roadmap that fueled YouTube watch time to 5M+ hours annually

    • Led go-to-market strategy of the Highside/Lowside podcast and exceeded 50K downloads/month

    • Created capacity and project standards for content marketing operations with Agile process management that allowed for productions to scale efficiently

  • Company: RevZilla

    Dates: Aug 2018 - Nov 2020

    • Owned the RevZilla YouTube channel launch strategy and grew subs by over 362K

    • Managed PT and FT writers in the creation of stories, assets, and SEO organic growth initiatives

    • Launched the Highside/Lowside motorcycle podcast and exceeded 10K downloads/episode

  • Company: RevZilla

    Dates: Aug 2016 - Aug 2018

    • Created a YouTube release strategy that led to 80M views and 274K new subscribers

    • Led project management for multi-channel, multi-disciplinary marketing campaigns

  • Company: RevZilla

    Dates: July 2014 - Aug 2016

    • Wrote ~500K words of marketing copy for YouTube, blog posts, and ecommerce SEO

    • Developed a system of blog requests, tracking, and management of contributor assets